What's Cohort-Level Activation Probability and Why's It a Big Deal for MLM Software?
Multi-level marketing (MLM) is a business model that relies on a network of independent distributors to sell products and recruit new members. Success in this industry hinges on the ability to not only attract new recruits but also to ensure they become active, productive members of the network. This is where cohort-level activation probability comes in. It's a key metric that provides deep insight into the health and sustainability of an MLM organization, and it's a feature that any robust MLM software must be able to track and analyze. Know more @ Analytics in MLM Software: Cohort-level Activation Probability (Code + Dashboard Template)Conclusion Understanding Cohort-Level Activation Probability At its core, cohort-level activation probability measures the likelihood that a new member, or distributor, will "activate" within a specific time frame. An "activation" can be defined in various ways, depending on the business model. It might mean making their...